Investing time in networking is important for any career and harnessing social media should be integrated in the mix. If you use your time online wisely it can help you to expand your network and possibly help you find a new job.
But there are some common traps to avoid, including not appreciating how easily your profile can be viewed by others. LinkedIn and Facebook are, arguably, two of the best social media sites to get involved in from a career perspective and outlined below is a list of top tips engaging with these sites.
Top LinkedIn tips
- Highlight experience. In most cases LinkedIn is the most effective social media tool to showcase your credentials in the business world. Only showcase information you are happy for your current and future employers to see
- Tailor content. When creating your profile, don’t just copy and paste your CV on to the website. Think about the language you are using and how it can entice employers to find out more about you
- Keep information up-to-date. Your profile online may be viewed as a reflection of your professionalism so make sure the information is current. Also check that there are no gaps in your work history (or provide an explanation if there is)
- Creating connections. Connecting with industry professionals will help to show your experience and passion. Where possible, gather recommendations for your work because it will help employers to understand your achievements from previous roles
- Join relevant groups. This will allow you to expand your networks and follow relevant and interesting discussions
Top Facebook tips
- Keep your private life private. Adding industry contacts is important if you are using Facebook as a professional networking tool but bear in mind that many people see it as a platform for keeping in contact with friends and family. If you consider Facebook to be there for your social life, not your career, make sure professional contacts cannot access it
- Be selective of the companies you ‘like’. You want to be perceived as passionate about the company you are applying for, not that you are willing to work for any company. Make sure there is an element of similarity in the companies that you ’like’ otherwise it may appear as though you have a scattergun approach to finding a job
- Join groups that reflect your interests. It shows that you are passionate about your role and profession
- Say something sensible. The beauty of social media is that you can get involved in debates and discussions about things that matter to you and the industry you work in. Get involved, but make sure you have something relevant and reasoned to say. It’s a good way to get noticed and develop strong contacts
- Use it to learn about potential companies. Being part of a Facebook group can help with background research before an interview. You can look at the latest business developments and see what others are saying about the business
- Smile for the camera. Depending on your profession and what industry you work in, it is now almost inevitable that a potential employer will check your online profile. Make sure that your picture is appropriate for employers to see
Thank you for reading. For more useful insights and advice about the world of work, visit our dedicated blog page here or click on one of the links below.
- 4 simple steps to prepare for future jobs
- Commit to these 6 things to achieve career success
- 6 negotiation mistakes to avoid
- Market intelligence: All the latest market reports from Hays