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HAYS MEETS WITH PROFESSIONAL ACCOUNTANTS OF THE FUTURE TO DISCUSS THE IMPORTANCE OF PERSONAL BRAND IN THE HIRING MARKET

 

Updated by Hays UAE, November 2016

UAE: With the youth population representing over 25% of the population in the Middle East, ACCA (the Association of Chartered Certified Accountants) brought together over 100 aspiring young finance professionals at an event in Dubai to discuss how the future landscape of employability is set to change and how they can equip themselves to lead the future of finance within the region.

The Employability conference took place on 5 November in Dubai, enabling professional level students and affiliates to meet and network with representatives from employers and organisations including: Abu Dhabi Finance; Aafaq Islamic Finance; British Council; Bayt.com; EY UAE; Hays; Internsme.com; KAPLAN; Horwath Mak; Marka; PepsiCo and PwC Academy.

During the event, Bethan Robbins, Commercial Director of Hays Recruiting experts presented on ‘Developing a personal brand – improving your employability’, which outlined the importance of personal perceptions in the hiring market.

“We live in an increasingly digital world which enables prospective employers, colleagues and business contacts to network on a number of different levels. It is absolutely critical that, as individuals, we portray a consistent message across every single different touchpoint from social media, to face-to-face meetings, cover letters and email signatures.

The message must be one that enables individuals to stand out from the crowd yet which reflects their underlying values and mission. Be truthful about who you are and the direction in which you see your career progressing to.

Establishing a personal brand is not a conclusive activity, it is about continuous learning and development, building networks, realising aspirations and aligning communication messages accordingly.”

Attendees at the event also heard from Interns ME and APCO Worldwide on standing out as an accounting professional on social media and CV writing. After which they gained further insight from an esteemed panel which included various ACCA members, representing from EY, PwC, Atlantis, Abu Dhabi Finance and PepsiCo.

Further information

Hays UAE regularly hosts and speaks at many industry events in the GCC region. If you would be interested in joining us at an event or would like one of our representatives to speak at your event, please contact us via email: victoria.alderson@hays.com.

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