Hays, the world’s leading recruiting experts in qualified, professional and skilled people, has today announced the renewal of its global partnership with Manchester City Football Club.
Hays became the Official Recruitment Partner of Manchester City in 2013 and renewed the agreement for the first time in 2016. During the past six years, Hays has extended the relationship with City Football Group to become the Official Recruitment Partner of New York City FC in 2015, as well as Manchester City Women in 2017 and most recently with Japanese side, Yokohama F. Marinos.
As an industry leader who works with thousands of job seekers and employers every day, Hays has helped the Club to build a winning team off the pitch, including recruiting roles across City’s legal, finance, HR, commercial, marketing and communications teams across their offices in Manchester, London, New York and Singapore.
Throughout its time as Official Recruitment Partner, Hays and Manchester City have explored the parallels between the world of work and elite sport, with both the men’s and the women’s teams. This collaboration has formed a rich territory for the partnership, with a strong focus on leadership, development, scouting and understanding the ingredients of building a high-performance team.
In January, Hays launched a series of videos as part of its “Match Your Ambition” campaign, with Manchester City players, Kevin De Bruyne, Bernardo Silva, Kyle Walker, Keira Walsh, Nikita Parris and Jen Beattie. The interviews explored the personal attributes and skills required to forge a successful career in top-flight football and were designed to encourage professionals to develop their own career, using inspirational stories and messaging from the Manchester City players.
Hays will work together with City to curate new and exciting digital and social content over the next four years, continuing to integrate and fully utilise the partnerships to reach audiences all over the world. The renewal will be further boosted by the new naming rights which make Hays an Official Tour Sponsor for the Club’s overseas tours and provide further access to exciting experiences for Hays’ staff across the globe.
Sholto Douglas-Home, Hays Chief Marketing Officer, said:
“We are delighted to be continuing as the Official Recruitment Partner of Manchester City’s men’s team for a third term and the women’s team for a second term. We established our partnership in 2013, based on a mutual ambition to attract skilled, expert professionals to build high performing teams.
“Since then, Hays has played a key role in sourcing valued members of City Football Group’s professional staff to help drive the Club’s success off the pitch. We have also explored the synergies between the world of work and elite sport, assessing how the dynamics that drive players to succeed can be applied to everyday careers.
“We are also proud to be partnering with other teams in City Football Group, including New York City FC and Yokohama F. Marinos. It is exciting to see how our two organisations have grown together during this time, and we aim to be innovative and ambitious in how we take our partnership to the next level.”
Damian Willoughby, City Football Group Senior Vice President of Partnerships, said:
“For a football club to be successful it needs to have the right people in every position – from the players on the pitch to the professional staff who underpin the operation of the club. Throughout our partnership, Hays has been fundamental in helping Manchester City find great people to help our organisation grow and support our teams’ achievements.
“Our partnership with Hays continues to strengthen and we are proud that this has grown beyond our men’s team to incorporate our women’s team, as well as other clubs from the Group. We are delighted to extend our relationship into this next chapter that will see us mark ten years of this exciting partnership.”
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 31 December 2018 the Group employed 11,700 staff operating from 262 offices in 33 markets across 20 specialisms. For the year ended 30 June 2018:
– the Group reported net fees of £1.072 billion and operating profit (pre-exceptional items) of £243.4 million;
– the Group placed around 77,000 candidates into permanent jobs and around 244,000 people into temporary assignments;
– 19% of Group net fees were generated in Australia & New Zealand, 26% in Germany, 24% in United Kingdom & Ireland and 31% in Rest of World (RoW);
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Chile, the Czech Republic, Denmark, France, Germany, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Romania, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA
About City Football Group
City Football Group (CFG) is the owner of a number of football related businesses with global relevance. These include high profile professional football clubs, academies, technical support and marketing companies. CFG’s majority-owned clubs include Premier League Manchester City FC, Melbourne City FC of the A-League and MLS Franchise New York City FC.
CFG’s other club investments comprise Yokohama F. Marinos of the J-League, Club Atlético Torque in the Primera Division of the Uruguayan league, FC Girona of La Liga and the most recent addition to City Football Group, Sichuan Jiuniu FC from China League Two. The common aim across all clubs is to provide the best possible experience and an unmatched opportunity for fans and communities to participate in, and benefit from, football at both a local and global level. The Group’s support companies - Global Football and City Football Marketing - operate from a number of offices around the world in support of the Group’s clubs, associate organisations and customer organisations. Global Football shares footballing IP and “know-how” to recruit, develop, train and win. City Football Marketing creates media, marketing and fan engagement properties to support the commercial development of clubs and their partners.
City Football Group is majority owned by Abu Dhabi United Group (ADUG). ADUG is an investment and development company privately owned by His Highness Sheikh Mansour bin Zayed Al Nahyan.
In December 2015, ADUG divested a 13% shareholding to a China Media Capital-led consortium, creating an unprecedented platform for the growth of CFG clubs and companies in China and internationally. City Football Group’s headquarters are in Manchester and it has offices in Abu Dhabi, Girona, London, New York, Melbourne, Montevideo, Shanghai, Shenzhen, Singapore and Tokyo.
- About Hays & Man City's partnership
- News & blogs: Read the latest partnership content
- Videos: Watch videos featuring Man City players
- Market intelligence: All the latest market reports from Hays
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