Posted by Hays UAE, March 2016
Hays, the world’s leading recruiting experts in qualified, professional and skilled people, and recently crowned Capital One Cup Winners and UEFA Champions League quarter finalists, Manchester City FC, have announced the renewal of their global partnership, with Hays committing to a further three years with the Club.
Hays, the Blues’ Official Recruitment Partner, has helped the Club to build a winning team off the pitch, including recruiting roles across City’s legal, finance, HR, commercial, marketing and communications teams in Manchester, London, Asia and the US.
Sholto Douglas-Home, Hays’ Chief Marketing Officer and Tom Glick, who signed the first agreement with Hays in 2013, representing City Football Group, Manchester City's parent company, came together at the Club’s home at the City Football Academy to sign the partnership extension and talk about why the relationship has been such a success for both sides. That conversation can be seen here.
Sholto Douglas-Home, Chief Marketing Officer, Hays said:
“Our partnership with Manchester City has been transformational in ways we hadn’t anticipated. We were so confident in the progress that we’ve made to date that we signed the renewal before the third year of our original relationship finished.
“The world of work and the world of sport have more synergies than people realise and we have been able to showcase those similarities across our digital assets. The pace of change at Manchester City has astounded us and it’s been fantastic to be a part of that journey. The next three years offer us huge opportunities to continue to develop across our global network together.”
Tom Glick, City Football Group, said:
“Manchester City and Hays reflect each other very well; we’re increasingly global, we’re increasingly digital and we’re increasingly mobile. The story we’re telling is how to recruit and build a winning team and how important that is to organisations of all types and Hays is producing fantastic content which is accessible to its broad audiences.
“We have relied on Hays to help us build our organisation. We are more than a squad of players and an Academy; we have a whole professional set-up, which Hays has helped us to find great people for. We’re extremely excited to continue to grow with Hays as we continue our very successful relationship.” The next three years will see further dynamic content, which has become a feature of the partnership, both externally and building employee engagement across Hays’ global network of offices. With seamless integration on digital platforms, Hays’ bespoke content reached 2.8m people when it sent four of its recruitment experts to the City Football Academy to interview City Captain Vincent Kompany, Joe Hart, Pablo Zabaleta and Gaël Clichy about their careers.
The parallels between elite sport and Hays’ expertise in the workplace have formed a rich territory for the partnership, with a strong focus on leadership, scouting, preparation and understanding the ingredients of a successful and winning team.
Alongside continuing its highly visible in-stadium presence on matchday LED, with millions of views across the Club’s digital estate (including branding on the team line-up announcement), Hays will work together with City to curate new and exciting digital and social content reaching audiences all over the world.
In 2015, Hays extended its relationship with Manchester City to its sister Club in New York, New York City FC, which has just kicked off its second season in Major League Soccer under new Head Coach, Patrick Vieira. Hays has been instrumental in helping the Club to recruit front office staff in its first year.
For further information, please contact:
Manchester City Football Club
- Toby Craig - Head of Marketing Communications
- T: +44 20 7874 5519
- M: +44 7710 380 248
- Victoria Alderson – Marketing Manager, Hays GCC
- victoria.alderson @hays.com
- T: +971 (0)4 559 5800
- D: +971 (0)4 559 5895